经济寒流之下谁才是真时尚

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对于美国的年轻设计师们来说，在这个复杂多变的时代生存下来着实不易。他们能否挺过这一关呢？

Once upon a time, American fashion was a fickle,brutal business for young designers. Newcomers would arrive to a great fanfair and then disappear in the few seasons.To reverse this pattern, the industry came together five years ago to create a more welcoming environment.

Magazines, stores and trade groups begin to nourish and heavily promote a new generation of potential Calvin & Kleins and Oscar De La Renta handing out prices sponsorships and mentoring that made it hard for just about anyone to fail. It is no small measure of their sucess that New York fashion week has become a haven for instantly famous unknowns.

Of the more than 200 fashion labels that will begin showing their following collections in New York next week, at lease half came to existence only in the last decade.

"The more store it close,the more designers will follow. To be honest, we are riding this whole year off. "said the designer of a 7-year-old collection. We are just trying to survive,like most of those that started in the last decade,ours is small. With sales less than 10 million dollars. But the line, originally based on jeans,was growing. And 2 years ago,we sold a minority of it business to a Turkish manufacturing company. The investment enabled them to open 4 stores, including 2 in New York.